Company Description Adtalem Global Education is a national leader in post-secondary education and a leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being, and beyond. Through equitable access to education, nurturing environments, and a focus on diversifying the healthcare talent pipeline, Adtalem is building a brighter future for communities and the world. Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine, and Walden University. Visit Adtalem.com for more information, and follow us on Twitter and LinkedIn. Adtalem promotes a culture of collaboration, creativity, and innovation, supporting flexible work arrangements. Depending on your location, this role may be hybrid or remote. In our U.S. locations, we operate on a hybrid model with three in-office days and two remote days per week. Starting Q1 2025, we will transition to a four-day in-office schedule, Monday–Thursday, to foster creativity, communication, and stronger team relationships. Job Description We're seeking a creative, forward-thinking individual who can combine copywriting skills with generative AI to enhance the student experience and drive enrollment growth. This role involves copywriting and editing for healthcare-focused higher education institutions, creating content for campaigns, and maintaining brand consistency across channels. The position reports to the lead copywriter and collaborates with marketing directors and creative teams. Success requires exceptional writing, attention to detail, and experience in engaging content creation. Write original marketing copy for web, ads, email, social media, and blogs, based on templates and examples provided by senior staff. Execute content tasks assigned by the lead and project managers, following strategic directions. Collaborate with senior copywriters and editors to ensure brand voice and style consistency. Utilize generative AI tools like Writer.ai to assist in brainstorming, drafting, and optimizing content, while maintaining brand integrity. Stay informed about trends in AI-assisted content creation and marketing. Participate in brainstorming and market research sessions with senior staff. Incorporate feedback from senior team members to improve your work. Perform additional duties as assigned and adhere to all policies and standards.
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