Job Description

Join to apply for the Marketing Director role at Danny Wimmer Presents Join to apply for the Marketing Director role at Danny Wimmer Presents Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Danny Wimmer Presents Recruiter @ Danny Wimmer Presents | Employer Branding | Content Creator At Danny Wimmer Presents, we don’t just put on festivals—we create unforgettable experiences where music, fans, and brands come together in epic ways! We are currently looking for someone who thrives in a fast-paced, high-energy environment, can meet urgent deadlines, and shines under pressure. Passion for music is essential, as we offer long-term growth opportunities for individuals willing to learn from the ground up. The Director, Marketing will lead the strategy, execution, and performance of marketing campaigns across DWP’s portfolio of live events. This role is highly cross-functional and requires a unique balance of data-driven decision-making, high-level strategic thinking, and creative vision. Reporting to the SVP, Marketing, the Director will manage three direct reports and oversee the development and optimization of paid media strategies, brand messaging, audience engagement, and marketing spend — ensuring every dollar spent contributes meaningfully to our growth and ticketing goals. Key Responsibilities: Build and lead integrated marketing strategies across all DWP events, with a strong focus on digital advertising, performance marketing, audience growth, and fan conversion. Translate business objectives into campaign strategies that drive measurable ROI and long-term brand value. Collaborate with internal stakeholders to ensure marketing campaigns are strategically designed to drive revenue and maximize ROI. Establish benchmarks, KPIs, and reporting systems to evaluate campaign performance across all channels. Regularly synthesize marketing analytics to deliver insights, optimize campaigns, and inform executive leadership. Manage and allocate marketing budgets across multiple large-scale events; develop forecasts, track spend, and assess returns. Provide budget direction to Marketing Managers while holding the team accountable for fiscal responsibility and creative impact. Partner with the internal creative team to direct the production of compelling ad creative, key art, video, and content. Work closely with Sponsorship, Customer Success, and Experience teams to ensure marketing efforts reflect brand partnerships, fan communications, and on-site engagement strategies. Serve as a connective tissue between departments to streamline messaging and maximize campaign impact. Manage, mentor, and inspire a growing marketing team. Set clear expectations, develop skillsets, and cultivate a culture of high performance and accountability. Stay informed on emerging trends in digital marketing, live events, fan engagement, and media platforms. Qualifications: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience). 7+ years of progressive marketing experience, including 3–5 years in a leadership capacity. Proven success in leading large-scale marketing campaigns in live entertainment, concerts, or festivals. Deep understanding of both traditional and digital channels — including paid media, social, email, and influencer marketing. Strong analytical skills and proficiency with marketing analytics platforms (e.g., Google Analytics, Meta Ads Manager, CRM systems). Experience managing six- or seven-figure budgets and driving data-backed decision-making. Highly creative with a strategic mindset — capable of generating big ideas and executing them with precision. Exceptional organizational skills with the ability to manage multiple projects and pivot quickly when needed. Collaborative and communicative — thrives in a team-first, high-energy culture. Passion for music and live experiences is a must. This position is based in Nashville, TN. This role requires Monday - Thursday in-office with Friday being remote. The estimated salary range for this position starts $120,000+ and includes medical/dental/vision/401k benefits. This represents the typical salary range for this position and is just one component of DWP's total compensation package for employees. Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing Industries Entertainment Providers Referrals increase your chances of interviewing at Danny Wimmer Presents by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Get notified when a new job is posted. Sign in to set job alerts for “Marketing Director” roles. 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